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Unlocking the Full Potential of Social Media Listening Tools in Africa
Social media listening tools have become indispensable for businesses looking to gain real-time insights into
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NEWS: Pierrine Consulting Wins Big at Marketing Edge Awards 2024
Lagos, Nigeria – October 3, 2024 – Pierrine Consulting, a leading African Insight Consultancy was
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Nigerian Consumer Pulse Study – August 2024
As Nigeria grapples with rising living costs and economic instability, the findings from our Nigerian
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The Future of Market Research in Africa: What is to Come
Africa, home to over 1.2 billion people across 54 countries, presents a complex yet dynamic
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Engaging African HNI Respondents in Research – Pros and Cons
High-net-worth individuals (HNIs) represent less than 0.3% of the world’s population, but they possess vast
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Getting Digital Research Right in Africa
This shift toward digital and virtual research methods is particularly significant in Africa, where traditional
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Balancing Consumer Aspirations with Economic Realities in Africa
The economic realities of many African countries have been tough for young consumers. High unemployment
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3 Things You Must know About Your Gen Alpha Consumers
As Africa’s population continues to grow, so does the emergence of a powerful new consumer
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Balancing Value with Affordability in Foods and Beverages
With the impact of inflation and currency volatility in Africa, food and beverage brands are
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Hacking Growth in Africa’s Beauty Sector through Loyalty Programs
In a challenging economic climate where consumers are forced to prioritize essential items, luxury purchases
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