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Balancing Consumer Aspirations with Economic Realities in Africa
The economic realities of many African countries have been tough for young consumers. High unemployment
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The African Gen Z Consumer and Their Relationship with Money
Africa’s Gen Z is driving fundamental changes in financial behaviour and services, shaping the future
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The African Gen-Z: Understanding Sophistication on a Budget
As economic uncertainties loom large across the globe, one might expect younger consumers, especially those
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Fintech in Africa: Driving Financial Inclusion or Consolidating Inequality
Financial inclusion, the ability to access and effectively utilise appropriate financial products and services, is
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The Evolution of the Nigerian Consumer in a Challenging 2024
The Nigerian consumer in 2024 is facing a unique set of challenges. A confluence of
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Beyond Necessities: What Young African Consumers Truly Want
Africa is experiencing a fascinating economic transformation, fueled in large part by a powerful demographic
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The Impact of the Economy on Changing Consumer Preferences in Nigeria
Inflation soared to a staggering 19.62% in May 2024 (World Bank) – a significant blow
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Enhancing Financial Inclusion Through Africa-tailored Research
A great advantage of tech-based financial solutions lies in their inherent ability to collect usage
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Fintech Innovation and the Evolving Blockchain Regulatory Space in Africa
Today, African fintechs are exploring blockchain technology and cryptocurrencies, with various kinds of innovations that
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The Regulatory Ordeal of Wallet Banking in Africa
Africa is experiencing a surge in mobile wallet adoption, driven by a largely unbanked population
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