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Balancing Value with Affordability in Foods and Beverages
With the impact of inflation and currency volatility in Africa, food and beverage brands are
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The Key Drivers of the Alcoholic Bitters Market in Nigeria
For many years, the name ‘Bitters’ was associated with alternative/herbal medicine; a class of supplements
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Young Alcohol Consumers in Nigeria and the Demand for Premium
A key trend driving this change in the Nigerian Alcoholic Beverage space is the shift
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The Evolution of the Nigerian Consumer in a Challenging 2024
The Nigerian consumer in 2024 is facing a unique set of challenges. A confluence of
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The New CSD Consumers in Nigeria: Gen-Zs, and an unusual suspect
Continuing our exploration of the Nigerian CSD market, let’s delve into a crucial aspect: the
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Understanding the Market Trends in the Carbonated Soft Drinks Segment in Nigeria
Nigeria boasts a large and continuously growing population, traditionally a strong indicator of a thriving
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Evolving Consumer Expectations in Nigeria: Balancing Value, Health & Taste
In this piece, we delve deeper into how food and beverage brands can adapt their
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The Impact of the Economy on Changing Consumer Preferences in Nigeria
Inflation soared to a staggering 19.62% in May 2024 (World Bank) – a significant blow
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The Rise of Food Delivery Apps in Africa: Innovations and Challenges
In recent years, food delivery apps have become an integral part of the African food
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How The Economic Crunch is Reshaping Drinking Habits in Nigeria
In recent times, Nigeria’s vibrant social scene has undergone a subtle transformation, spurred by the
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