Nigerian Consumer Pulse Study – August 2024
As Nigeria grapples with rising living costs and economic instability, the findings from our Nigerian
25
Sep
The Future of Market Research in Africa: What is to Come
Africa, home to over 1.2 billion people across 54 countries, presents a complex yet dynamic
25
Sep
Engaging African HNI Respondents in Research – Pros and Cons
High-net-worth individuals (HNIs) represent less than 0.3% of the world’s population, but they possess vast
25
Sep
Getting Digital Research Right in Africa
This shift toward digital and virtual research methods is particularly significant in Africa, where traditional
19
Aug
The Challenge of Data Inaccuracy: Enhancing Data Quality in African Markets
The African startup ecosystem is booming, with the number of tech startups increasing by 40%
19
Aug
The Importance of Data Collection in Africa: Navigating Diversity for Market Success
Africa is often mistakenly viewed as a monolithic market, with the idea of an “average
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