We Help Brands Navigate The Diverse Markets in Africa

Tailored insights to identify potential disruptions and opportunities or growth. Pan-african research work managed from Nigeria, Egypt, South Africa, Kenya and Ghana

Data-backed Insights on African Markets

Let’s help you shake things up and create a profitable future for your brand through specialised research services, leveraging our in-dept sector knowledge in Food & Beverage Manufacturing, Financial Services, Beauty, and Social research

Access the right data and create a future-proof brand in Africa.









What our clients say

“I enjoy working with Pierrine consulting. The team is smart, experienced, agile and feels very personalized in their delivery and attention to details. Projects are delivered to agreed scope, and they also strive to deliver value add to enhance the whole insight gathering experience.”
Julia Gichuri
Marketing Director/L’Oreal Sub Sahara Africa
FCMB logo
“Pierrine Consulting has been a long-standing partner, helping us keep tab of our brand equity and effectiveness of our comms strategy as a bank. The team is switched-on and always ready to bring growth-oriented thinking to the ‘table’. We are delighted to have them as our go-to-market research partner as a financial institution!”
Diran Olojo
VP – Corporate Communications/FCMB
“Pierrine Consulting is our top of mind partner when it comes to solving complex business issues and designing intricate studies. The team thinks outside the box, is responsive and extremely agile. If I need it done fast and to best in class quality, they are also the partner I instinctively think about. They have helped us to navigate the challenging business environment, and I recommend the firm to any brand on a growth path.”
Dipo Kola-Banjo
CMI Lead/GB Foods Nigeria & Ghana

Our African Research Coverage: Unveiling Market Insights for Informed Decisions

We specialize in both qualitative and quantitative research methodologies, allowing us to delve deep into the complexities of African markets and deliver actionable intelligence across diverse industries.

Understanding the African Consumer Landscape:

Africa presents a dynamic and rapidly evolving market landscape. Consumer preferences, behaviors, and purchasing power are constantly shifting, influenced by factors like urbanization, technological advancements, and changing socio-economic realities. At Pierinne Consulting, we recognize the importance of market segmentation to effectively target these diverse consumer groups. We utilize sophisticated research techniques to identify distinct consumer segments based on demographics, attitudes, and purchasing habits. This allows our clients to tailor their marketing strategies and product offerings to resonate with specific consumer groups, maximizing their reach and impact.

Beyond Market Segmentation: Tailored Research Solutions

Our research expertise extends beyond market segmentation. We offer a wide range of services to cater to the specific needs of our clients, including:

  • Qualitative Research: Through in-depth interviews, focus groups, and ethnography, we uncover the motivations, opinions, and cultural nuances that influence consumer behavior.
  • Quantitative Research: We utilize surveys, polls, and other statistical methods to gather large-scale data and identify trends, preferences, and market potential.
  • Development Studies: We provide valuable insights into the social and economic landscape of African countries, helping businesses understand the broader context in which they operate.
  • Social Research: We conduct research on social issues and trends impacting African communities, enabling businesses to develop socially responsible strategies and contribute to positive change.

Industry-Specific Expertise:

Pierinne Consulting boasts a team of experienced researchers with a deep understanding of various African industries. We have extensive experience in sectors such as:

  • Beauty: Uncover the latest beauty trends, consumer preferences for specific products, and the evolving competitive landscape.
  • Finance: Gain insights into financial literacy, savings patterns, and the adoption of financial technology solutions within African markets.
  • Food & Beverage: Identify emerging food trends, consumer preferences for local and international brands, and the growing demand for healthy and sustainable food options.

The Power of Data-Driven Decisions:

In today’s competitive landscape, data-driven decision-making is paramount. By partnering with Pierinne Consulting, you gain access to reliable and actionable market research insights. Our research reports provide a clear picture of African markets, empowering you to:

  • Develop targeted marketing campaigns: Reach the right audience with the right message, maximizing your marketing ROI.
  • Navigate complex markets: Identify opportunities and mitigate risks associated with entering new African markets.
  • Optimize product development: Design and launch products that cater to the specific needs and preferences of African consumers.
  • Build a sustainable competitive advantage: Stay ahead of the curve by capitalizing on emerging trends and anticipating future market shifts.

Pierinne Consulting – Your Partner in African Market Research:

At Pierinne Consulting, we are passionate about helping businesses unlock the full potential of African markets. With our commitment to data-driven research and our in-depth understanding of the African continent, we are your trusted partner for navigating the complexities and seizing the opportunities that Africa presents.