Exploring the use of Social Media by Non-profits

A report of the implications and opportunities for Social Research in Africa

Reaching remote communities, collecting reliable data, and capturing the lived experiences of diverse populations pose significant challenges in most parts of Africa. However, the widespread adoption of social media platforms like Facebook, Twitter, and WhatsApp is fundamentally altering this experience.

In this report, we take a closer look at the impact and opportunities of Social Media for the organizations that require Social Research in Africa.

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This report equips you with the knowledge to navigate the transformative role of social media in social development research across Africa, but that’s not all!

  • Discover how to leverage social media to collect vast datasets, offering unparalleled understanding of diverse African communities’ experiences and challenges.

  • Learn how to capture immediate reactions and sentiment surrounding critical social issues through real-time data collection, enabling course corrections and adjustments for greater impact.

  • Gain the knowledge to actively involve local communities in research by facilitating their direct participation through social media.

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We cover all your research needs in Africa, leveraging our in-dept sector knowledge in Food & Beverage Manufacturing, Financial Services, Beauty, and Social research; managed from regional hubs in Nigeria, Kenya and Ghana.

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Our Bespoke Research tackles your specific challenges with deep insights and actionable recommendations.

Innovation Trackers

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Our Innovation Trackers follow new products, services, and competitors so you can stay ahead of the curve.

Customized Trackers

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Go beyond isolated data, leverage specific ongoing studies purpose-built for the needs of your brand.

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Assess your distribution channels and brand performance, helping you optimize your sales strategy.

Brand Health Tracker

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Our Brand Health Trackers measure consumer perception of your brand against the competition.

Pan-Africa Fieldwork

Gain insights across Africa.
Multi-country studies, combining quantitative and qualitative research to give you a holistic view of African markets.