Our unparalleled experience in food, beverage and beauty, helps retailers and manufacturers achieve their goals in a cluttered and highly competitive marketplace.

Pierrine’s deep category understanding combined with our consultative approach results in optimized shopper strategies and activations that drive sustained growth.

Food & Beverage

Pierrine Consulting has extensive experience working with major manufacturers and global + regional brands within the food and beverage space in Africa. We work closely with clients to drive the launch of innovative products as well as packaging refreshes, new market entry and addressable market sizing.

In addition, we have years of experience running consumer and category specific consumer digital communities to look, longitudinally, at evolving culture and trends. We take pride in collaborating deeply with clients to co-create strategic plans and in-market execution.

Beauty & Manufacturing

Pierrine’s consulting experience within the beauty vertical dates back to our inception  as a firm. We pride ourselves on the groundbreaking work we conduct with global and regional beauty brands; keeping them at the forefront of evolving consumer trends across Africa.

We support clients in beauty manufacturing through product innovation and market understanding studies, product performance checks as well as robust online consumer communities that support trends + lifestyle tracking. It is all about ‘beautiful’ work for the team at Pierrine!

Client Testimonial

“Pierrine Consulting is truly an effective partner helping us develop our innovation strategy. They are professional, creative, and always go beyond the call of duty.”
Ademola Aina
Consumer Insight Manager, West Africa
“I enjoy working with Pierrine consulting. The team is smart, experienced, agile and feels very personalized in their delivery and attention to details. Projects are delivered to agreed scope, and they also strive to deliver value add to enhance the whole insight gathering experience.”
Julia Gichuri
Marketing Director/L’Oreal Sub Sahara Africa

Ready to invent the future?

Our teams possess extensive in-market experience that drives measurable growth for brands. Please reach out to us to learn more.