Ready-to-Drink (RTD) in Africa - Trends and Opportunities
As urbanization and a rising middle class drive demand, industry experts project annual growth of 7–10% over the next five years. This report reveals how innovative flavors and health-focused ingredients are changing consumer expectations, and what that means for your brand.
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This report provides a comprehensive overview of the current state of the RTD beverage market in Africa, exploring its evolution and the underlying factors driving its growth. By interpreting current data, market forecasts, and expert insights, this report offers a strategic blueprint for stakeholders looking to navigate and capitalize on the booming RTD beverage market in Africa.
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