11
Feb
The African Gen Z: Redefining Brand Engagement
Africa’s Generation Z (Gen Z), born between 1997 and 2009, represents a significant and dynamic
06
Feb
10 Years of Pierrine; A Culture That Begets Excellence
A decade ago, Pierrine Consulting set out with a bold vision: to redefine excellence, embrace
27
Jan
Africa’s Economy in 2025: Growth, Challenges, and Opportunities
Africa’s economic prospects for 2025 are a topic of keen interest among business leaders, investors,
20
Jan
Fostering Diversity and Innovation in Africa’s Beauty Industry
In recent years, African beauty brands have been at the forefront of merging traditional, culturally
20
Jan
Multinational FMCGs in Africa and Currency Volatility Risks
Currency fluctuations have always been a critical concern for multinational companies operating in emerging markets,
20
Jan
2025 Nutrition Trends in African Markets: Part 2
As we continue to explore the evolving nutrition trends shaping the African food and beverage
20
Jan
2025 Nutrition Trends in African Markets: Part 1
This year, we predict that the African food and beverage industry will continue to experience
20
Jan
Top Beverage Trends Shaping Africa in 2025: Part 2
In our previous article, we explored how health and wellness, flavour innovation, sustainability, and economic
20
Jan
Beverage Trends Shaping Africa in 2025: Part 1
We expect that the African beverage industry will continue to evolve, reflecting dynamic shifts in
09
Jan
Implications of Ghana’s Political Transition on Consumer Choices
West African giant, Ghana is now at a critical time, facing its worst economic crisis
27
Dec
A Special End-of-Year Message from our CEO, Seyi Adeoye
As we close out 2024, I am filled with gratitude and pride for an extraordinary