05
Dec
BRICS: Prospects for Cross-Border Payments in Africa?
The BRICS bloc—comprising Brazil, Russia, India, China, and South Africa—has gained attention not only for
03
Dec
Breaking the Barriers to Gender Equality in Education in Africa
Education is widely recognized as a key driver of social mobility, economic growth, and individual
28
Nov
The Irony of ‘Organic’ Beauty Products in African Markets
In the global shift toward natural beauty over the last few years, Africa stands out
28
Nov
Fintech Innovation and Cross-Border Payments in Africa
Cross-border payments are a cornerstone of Africa’s economic integration, enabling trade, remittances, and access to
27
Nov
Key Success Factors for Premium Beverage Brands in Africa
Partly due to the expanding middle class and evolving consumer aspirations of young Africans, there
27
Nov
Changing the Gender Inequality Narrative for the African Girl Child
Gender inequality remains a persistent challenge across Africa, particularly for young girls. The disadvantages they
14
Nov
AI-based Online Listening in African Market Research
For African brands, where trends and opinions shift quickly across diverse social and cultural landscapes,
14
Nov
Multilingual Sentiment Analysis in African Market Research
In our line of work, analysis has become an invaluable tool, providing brands with insights
14
Nov
How AI-Powered Transcription Tools and Market Research in Africa
In Africa, language is not just a means of communication; it is deeply tied to
14
Nov
The African Perspective on ‘A.I in Research’
Africa’s journey with artificial intelligence (AI) started gradually, but it has recently gained significant traction,
11
Nov
Best Practices for Multi-country Market Research in Sub-Saharan African
In recent times, Africa has been seen as a great prospect for businesses, especially multinationals.
18
Oct
Unlocking the Full Potential of Social Media Listening Tools in Africa
Social media listening tools have become indispensable for businesses looking to gain real-time insights into