16
Oct
NEWS: Pierrine Consulting Wins Big at Marketing Edge Awards 2024
Lagos, Nigeria – October 3, 2024 – Pierrine Consulting, a leading African Insight Consultancy was
15
Oct
Nigerian Consumer Pulse Study – August 2024
As Nigeria grapples with rising living costs and economic instability, the findings from our Nigerian
25
Sep
The Future of Market Research in Africa: What is to Come
Africa, home to over 1.2 billion people across 54 countries, presents a complex yet dynamic
25
Sep
Engaging African HNI Respondents in Research – Pros and Cons
High-net-worth individuals (HNIs) represent less than 0.3% of the world’s population, but they possess vast
25
Sep
Getting Digital Research Right in Africa
This shift toward digital and virtual research methods is particularly significant in Africa, where traditional
19
Sep
Balancing Consumer Aspirations with Economic Realities in Africa
The economic realities of many African countries have been tough for young consumers. High unemployment
16
Sep
3 Things You Must know About Your Gen Alpha Consumers
As Africa’s population continues to grow, so does the emergence of a powerful new consumer
11
Sep
Balancing Value with Affordability in Foods and Beverages
With the impact of inflation and currency volatility in Africa, food and beverage brands are
11
Sep
Hacking Growth in Africa’s Beauty Sector through Loyalty Programs
In a challenging economic climate where consumers are forced to prioritize essential items, luxury purchases
10
Sep
The African Gen Z Consumer and Their Relationship with Money
Africa’s Gen Z is driving fundamental changes in financial behaviour and services, shaping the future
29
Aug
The Rise of the Secondhand Markets in Africa Amid Economic Challenges
The first half of 2024 has been marked by significant economic challenges across West and
27
Aug
The African Gen-Z: Understanding Sophistication on a Budget
As economic uncertainties loom large across the globe, one might expect younger consumers, especially those