19
Aug
The Challenge of Data Inaccuracy: Enhancing Data Quality in African Markets
The African startup ecosystem is booming, with the number of tech startups increasing by 40%
19
Aug
The Importance of Data Collection in Africa: Navigating Diversity for Market Success
Africa is often mistakenly viewed as a monolithic market, with the idea of an “average
24
Jul
Top 10 Market Research and Insights Companies in Nigeria – 2025
Nigeria, once Africa’s largest economy, remains a complex and dynamic market characterized by rapid urbanization,
18
Jul
Beauty Authenticity: The Power of User-Generated Content
The modern beauty consumer craves transparency and results, and so today’s audience demands to see
16
Jul
Building Strong Advocacy Programs in the African Beauty Sector
09
Jul
The Key Drivers of the Alcoholic Bitters Market in Nigeria
For many years, the name ‘Bitters’ was associated with alternative/herbal medicine; a class of supplements
06
Jul
Young Alcohol Consumers in Nigeria and the Demand for Premium
A key trend driving this change in the Nigerian Alcoholic Beverage space is the shift
05
Jul
Fintech in Africa: Driving Financial Inclusion or Consolidating Inequality
Financial inclusion, the ability to access and effectively utilise appropriate financial products and services, is
05
Jul
How Social Listening Empowers NGOs and Impact-driven Projects in Africa
In today’s fast-paced world filled with information, understanding the changing needs of communities is more
05
Jul
The Evolution of the Nigerian Consumer in a Challenging 2024
The Nigerian consumer in 2024 is facing a unique set of challenges. A confluence of
28
Jun
Beyond Necessities: What Young African Consumers Truly Want
Africa is experiencing a fascinating economic transformation, fueled in large part by a powerful demographic
25
Jun
The New CSD Consumers in Nigeria: Gen-Zs, and an unusual suspect
Continuing our exploration of the Nigerian CSD market, let’s delve into a crucial aspect: the