14
May
How Online Communities are Reshaping Consumer Expectations
Today’s consumers are no longer passive recipients of marketing messages. With the wealth of information
21
Mar
Looking Back at Africa’s Fintech Journey of the Last Two Decades
The last two decades have witnessed a remarkable transformation in Africa’s financial landscape, primarily driven
21
Mar
Beyond the Brainstorm: Why Ad Validation is the Secret Weapon of Successful Marketing Campaigns
Sure, a brainstorming session might spark a brilliant creative idea. However, relying solely on intuition
14
Mar
Mobile Money Revolution: How Africa’s Nimble Fintechs Are Changing the Game
At the very core of Africa’s bustling fintech landscape lies a transformative force: mobile money.
01
Feb
Reaching the Underserved through Technology: The Rise of Inclusion through Innovation in the African Finance Sector
In today’s Africa, innovative advancements, fueled by the ubiquity of mobile technology and a spirit
28
Nov
AI Adoption in Market Research – The African Reality
The digital age has ushered in a transformative era marked by the increasing influence of
21
Nov
Digital Transformation for Good: Initiatives shaping the Future of Africa through tech
As Africa stands on the threshold of a new decade, technology is poised to play
09
Oct
#WINGLOBAL2023 Review: Key Learnings for African Market Research
The recently concluded WIN GLOBAL 2023 event brought together some of the brightest minds in
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