Author: PierrineConsulting
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Ghana Consumer Pulse Report: Smarter Spending, and Implications for Brands
Ghanaian households are reporting improved finances, yet they’re not spending freely. More than half say
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The Influence Economy in African Beauty Sector
Africa’s beauty and personal care market is on a robust growth trajectory, projected to expand
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Building Resilient Development Programs in Africa
Earlier this year, the U.S. government announced deep cuts to USAID’s budget for Sub-Saharan Africa,
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Digital Banking in Africa: Meeting the New Consumer Expectations
With a median age of just 19.7 years, Africa holds the world’s youngest population. This
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Innovative Sourcing Strategies for Food Manufacturing in Africa
By moving beyond traditional procurement methods, businesses and organisations are unlocking new efficiencies and creating
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Why Functional Foods Could Be the Future
In the face of rising food prices and a growing awareness of the crucial link
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Rising Food Prices and Changing Consumer Preferences in Africa
The dramatic rise in food prices across Africa is not an isolated phenomenon but rather
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Driving Brand Resilience in Ghana through Localized Marketing
In recent years, significant disparities in inflation rates have become evident, with regions like the
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Ghana’s Rising Inflation: Strategies for Price Resilience
Ghana’s economy has been facing persistent inflation for a while now, and this has affected
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Redefining Beauty – Wellness, Technology and Personalization
Traditionally, beauty in many African cultures was closely tied to grooming, cosmetics, and skincare routines,
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