In the ever-evolving landscape of the beverage industry, staying ahead of the competition requires more than just quality products; it demands a deep understanding of your consumers’ preferences. In this journey of exploration and innovation, Grand Oak Limited, the creators of Korect Bitters, embarked on a quest to redefine the Bitters market in Nigeria. They sought to craft a product that not only met but exceeded consumer expectations. This is where Pierrine Consulting entered the picture, armed with a mission to uncover the secret recipe for success.

The Challenge: Crafting Excellence

Grand Oak Limited recognized the need for a new Bitters brand, one that would not just align with changing consumer preferences but also set a new standard of excellence in the market. They had already developed two new liquid formulations, but the real challenge lay in determining how these formulations would fare against the reigning market leader and other competitors.

Our mission was to meticulously gather feedback from consumers on these tested Bitters samples, unravelling valuable insights that would shape the birth of a game-changing brand: Korect Bitters.

Evaluating the Formulations: A Sensory Adventure

To understand what would truly captivate consumers, we delved deep into the sensory world of Bitters. Our evaluations were comprehensive, covering crucial aspects like aroma, appearance, taste, after-taste, texture, bitterness, alcohol level, and overall preference.

Aroma: A beverage’s aroma can make or break its appeal. We carefully assessed the intensity, complexity, and pleasantness of the aromas in each formulation.

Colour (Appearance & Intensity): First impressions matter. We analysed the visual appeal of the Bitters formulations, considering consumers’ preferences for colour shades and vibrancy.

Overall Taste: Taste, the essence of any beverage, was at the core of our evaluations. We examined sweetness, bitterness, and overall balance.

After-taste: The lingering impression left by a drink significantly influences consumer satisfaction. We scrutinized the duration and character of the after-taste.

Texture & Smoothness: The mouth-feel and after-taste contribute significantly to the overall experience. We assessed viscosity, warmth, and smoothness.

Bitterness: As Bitters are known for their bitter profile, we meticulously measured and evaluated bitterness levels in each formulation.

Alcohol Level: Alcohol content can influence both taste and overall perception. We examined consumer reactions to different alcohol levels in the Bitters formulations.

Overall Liking & Preference: Ultimately, it’s all about consumer satisfaction. Respondents rated their overall liking and revealed their preferences, providing a comprehensive view of consumer desires.

Demographic Insights: Crafting a Persona

Our research extended beyond sensory evaluation. We recognized the importance of identifying the ideal consumer profile for Korect Bitters. Engaging with a diverse group of consumers from various Nigerian cities and socio-economic classes, we unearthed invaluable demographic insights.

Consumer preferences and habits varied across different Nigerian cities, and understanding these regional variations enabled Korect Bitters to tailor marketing and distribution strategies. The socio-economic status of consumers also played a significant role in their Bitters preferences. By identifying the most receptive socio-economic classes, targeted marketing became more effective.

Demographic insights allowed us to identify the age groups most inclined toward Korect Bitters, enabling tailored advertising campaigns and product positioning.

Also noting gender differences in bitters preferences, which guided branding and marketing efforts to appeal to both male and female consumers.

The Birth of Korect Bitters: A Sensory Revolution

Armed with a wealth of insights, Grand Oak Limited was ready to introduce Korect Bitters to the Nigerian market. The winning formulation, carefully crafted based on consumer preferences, was set to revolutionize the Bitters category.

The Winning Blend: The formulation that emerged victorious in our sensory evaluation became the cornerstone of Korect Bitters, promising a sensory experience unlike any other.

Targeted Marketing: With demographic insights in hand, Korect Bitters positioned itself strategically in locations and among socio-economic classes most receptive to its product.

Advertising Campaign: Korect Bitters capitalized on the sensory revolution, highlighting the unique qualities of the winning formulation, from aroma to after-taste.

Distribution Strategy: Leveraging demographic insights, Korect Bitters optimized its distribution network, ensuring availability where target consumers lived, worked, and shopped.

Conclusion: The Power of Consumer Insights

The Korect Bitters success story stands as a testament to the transformative power of consumer insights. It showcases Pierrine Consulting as a trusted partner in innovation, empowering brands to navigate the complex beverage industry landscape successfully.

Pierrine Consulting: Your Innovation Partner

At Pierrine Consulting, we believe in the transformative potential of insights. Our unwavering commitment to driving innovation and success positions us as the driving force behind innovation in the beverage industry. If you’re ready to embark on a journey of innovation and market domination, contact us today at contact@pierrine-consulting.com.ng. Explore how we can propel your brand to unparalleled heights.